Xavier Sanlorien Cobo

Xavier Sanlorien Cobo is an experienced professional in digital transformation, data analysis, and operations management. Currently serving as Técnico de Transformación Digital at Eroski since October 2019, Xavier analyzes internal and external data within the commercial mix area and collaborates on advanced analytical management tools. Previous roles include Operations Manager and Sales Analyst at Fresh & Good, as well as Retail Sales Operations Analyst and Project Manager at Pronovias, where Xavier was responsible for KPIs and global forecasting processes. Earlier experience includes positions at PUMA Group and Hewlett-Packard focused on business analysis and marketing performance, alongside foundational entrepreneurial experience as co-founder of an integrated production and graphic creation company. Xavier holds a Master's in Marketing and Commercial Management from Universidad del País Vasco and a Master's in Big Data and Business Intelligence from the University of Deusto, among other educational qualifications.