Laurent François

Laurent François is a seasoned professional in creative strategy and digital marketing, currently serving as Managing Partner for 180 Global in Paris, where expertise includes advising luxury brand leaders on integrated communications and digital innovation. As an author and speaker on digital anthropology and Internet culture at Substack, François publishes two weekly newsletters and has written influential books on social media. Additionally, Laurent holds visiting professor roles at ISG Luxury Geneva and ESCP Business School, focusing on luxury marketing and digital strategy. Past experiences include founding the creative agency RE-UP, serving as a fashion blogger for L'Express, and leading digital strategies at JWT and Havas Group. Laurent's educational background includes degrees from ESCP Business School, Sciences Po Lyon, and UCLA.