Lubica Tuzinska is a seasoned professional in global eCommerce and digital marketing, currently serving as the Global eCommerce Senior Manager at ESET since January 2022, where Lubica leads a diverse team responsible for the eStore initiative worldwide. Prior to ESET, Lubica held various strategic positions at IBM from 2007 to 2021, including Web Experience & Optimization Leader for Europe & MEA, Digital Optimization Leader for Cloud & Security globally, and Digital Marketing Manager for the Software Group in Central & Eastern Europe. Lubica's earlier career at Siemens included roles as Online Marketing Manager and E-Business Coordinator, where substantial growth in revenue and digital presence was achieved. Lubica holds a degree in International Business Relations & Commerce from Ekonomická univerzita v Bratislave.
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