Claudia Maldonado

Marketing Professor at ESI School of Management

Claudia Maldonado is a seasoned marketing professional with extensive experience in brand management and marketing education. Currently serving as a Senior Brand Marketing Manager at Corbuma Corp since December 2020, Claudia is responsible for the development and growth of multiple brands in the market, including Arcor and Ocean Spray. In addition, Claudia has been a Marketing Professor at ESI School of Management since January 2018, teaching courses such as Principles of Marketing and Product Strategy to undergraduate and graduate students. Previous roles include Independent Marketing Consultant, Brand Manager at Pralcasa, and Senior Brand Manager at Domino's Guatemala, where Claudia designed and executed marketing strategies based on thorough analysis. Claudia's career also encompasses significant experience at Henkel and Malher Inc, where Claudia managed brands, developed new products, and executed promotional strategies. Claudia holds a Master of Business Administration degree and a Bachelor’s degree in Marketing from Universidad Mariano Gálvez.

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