Makeup Cartel: esmi Skin Minerals +
Katie Veal is an experienced Ecommerce Trade Manager currently at Makeup Cartel: esmi Skin Minerals + since August 2025. Prior roles include Ecommerce & CRM Promotions Specialist at Snapfish, where responsibilities encompassed end-to-end promotional planning and email marketing campaign optimization. At General Pants Co., Katie served as Senior Ecommerce Coordinator, managing product catalog content and overseeing a site migration project. Previous experience also includes roles at SUNNYLiFE, King Living, Noni B Group, Anthropologie, Monsoon Accessorize, and Oh My Love Ltd, focusing on various aspects of ecommerce, customer experience, and content management. Katie holds a BA Hons Fashion Communication and Promotion from Nottingham Trent University.
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Makeup Cartel: esmi Skin Minerals +
Makeup Cartel is Australia’s leading, premium ‘clean beauty’ platform. Founded in 2013, the group owns a portfolio of 4 brands that cater to customer’s skin, hair and body. The award-winning, solution focused products are sold through a thriving ecommerce channel and wholesale channel that includes Sephora. With its award-winning, clean products for skin, hair and body, each product is co-formulated by an experienced aesthetician and incorporates the latest science, beneficial ingredients and customer insight. Created by a young mother to support women in achieving real, positive change in their lives - This customer is at the heart of Makeup Cartel, a powerful philosophy that’s driving out performance on every measure.