Erica Campbell

Erica Campbell, MBA has a strong background in eCommerce and strategic account management. Erica is currently serving as the Director of eCommerce at eSolutions Furniture, where they are responsible for managing the eCommerce strategy across multiple brands and product segments. Erica is skilled in designing and implementing channel acquisition and marketing roadmaps to drive sustainable market share growth. Erica has expertise in overseeing operations and budgets to achieve sales and profitability goals.

Prior to their current role, Erica worked as a Strategic Account Manager at Highlands, where they successfully influenced buying decisions and increased profitability by coordinating go-to-market strategies and post-sales service experiences. Erica also managed the annual marketing plan and set realistic forecasts based on data, market trends, and competitive activity.

Before joining Highlands, Erica worked as a Brand Manager at Cargill Meat Solutions, where they planned, implemented, and tracked sales and marketing strategies to promote the brand. Erica developed and executed branding campaigns and collaborated with product development teams to enhance products based on customer interest data.

Erica also has experience as a Director of eCommerce at iFurn.com | Painreliever.com. In this role, they analyzed sales and marketing data, managed logistics and customer service teams, and cultivated strategic alliances with key partners and vendors. Additionally, Erica served as a Paid Media Marketing & eCommerce Manager, where they managed budgets, built relationships with clients, and streamlined operational processes to increase team efficiency. Erica also worked as a Search Engine Marketing Specialist, responsible for forecasting traffic and sales results and collaborating with product teams on keyword strategies.

Overall, Erica Campbell, MBA has a diverse and extensive background in eCommerce, strategic account management, brand management, and marketing. Erica has a proven track record of driving growth and achieving sales and profitability goals.

Erica Campbell, MBA holds a Master of Business Administration (M.B.A.) degree in Strengths-Based Management and Leadership, which they earned from Tabor College from 2010 to 2012. Prior to that, they completed their Bachelor's Degree in Communication Studies at Fort Hays State University from 2001 to 2006. Erica's education history also includes attending Smith Center High School, though the specific dates and degree obtained are not provided.