Anchal Pandey

Marketing Manager at Esper

Anchal Pandey has a diverse work experience in marketing and digital media roles. Anchal is currently working as a Marketing Manager at Esper, where they are responsible for managing the company's digital web strategy and roadmap. Anchal has successfully strategized and managed website projects, resulting in the development of new web pages and optimization of old web pages. This has led to a significant improvement in pageviews and lead-form submissions.

Prior to their current role, Anchal worked as a Senior Marketing Executive at PathPartner Technology, where they received an SPOT award for Outstanding Marketing Support. Anchal played a key role in devising content roadmaps and plans for the organic funnel, conducting keyword research and competitor analysis to create strategic content plans.

Anchal also has experience in the financial services industry, having worked as a Manager at L&T Financial Services. Anchal'sresponsibilities included developing pitches, generating leads, and analyzing consumer behavior to provide recommendations. Anchal has also worked as a Management Trainee at the same company.

Before their roles in marketing and finance, Anchal worked as an SEO content writer, creating blogs, articles, and web content for various clients. Anchal has also held positions in organizations such as Interface-The Marketing Committee of SIMSR, Excel Industries Ltd., BaazKart, and FinStream Financial Advisors.

Overall, Anchal Pandey has demonstrated their expertise in marketing, digital media, content creation, and data analysis throughout their work experience.

Anchal Pandey completed their Master of Business Administration (MBA) in Marketing from K J Somaiya Institute of Management from 2016 to 2018. Prior to that, they pursued a Master of Science (MSc) in Biochemistry from Banaras Hindu University from 2014 to 2016. Anchal also holds a Bachelor of Science (BSc) in Chemistry from the same university, which they obtained from 2011 to 2014. Before their university education, they attended Kendriya Vidyalaya from 1998 to 2010. Additionally, Anchal Pandey has obtained several certifications including "Advanced SEO: Developing an SEO-Friendly Website," "Advanced SEO: Search Factors," "Introduction to Web Design and Development," "Marketing Foundations: Automation," and "Marketing Tools: Automation" from LinkedIn.

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Timeline

  • Marketing Manager

    March, 2022 - present