Elaine Fry

Elaine Fry has a diverse work experience in various sales and management roles. Elaine started their career in 1997 at KLM Royal Dutch Airlines as a Pricing & Tariff Manager, where they implemented revenue management strategies. Elaine then became the Leisure & Specialists Markets Sales Manager, where they developed and implemented strategies for increased market share.

In 2001, Elaine joined Yell as a Field Sales Manager and later became an Executive Account Manager, leading a team and achieving revenue targets for five consecutive years. Elaine also served as the National Sales Change & Development Manager, working on new product initiatives and collaborating with stakeholders. In their last role at Yell, Elaine was a Sales Induction/Enablement Manager, improving sales effectiveness and training new hires.

Elaine joined ESP Utilities Group Ltd in 2019 as a Sales Operations Manager, where they utilized data and technology to support sales and marketing strategies. Elaine also built CRM functionality and developed sales processes and tools. Currently, they hold the role of Head of Pricing at ESP Utilities Group Ltd.

Overall, Elaine Fry has demonstrated their expertise in sales, management, and strategy development throughout their career.

Elaine Fry attended Glasgow College and obtained a degree from the Institute of Bankers in Scotland. Their studies at Glasgow College focused on Law & Practice of Banking, Economics & Foreign Business, and Business Accounting & Investment. In terms of secondary education, Elaine attended Mearnscastle High School and Williamwood High School, although no specific degrees or fields of study are mentioned. Additionally, they have obtained certifications such as the Facebook Blueprint eLearning certificate from Facebook in March 2017. Elaine also holds certifications including the Digital Awakening Badge from The ADBL (Academy of Digital Business Leaders), as well as certifications from Google and The ADBL in Social Media.