Wilfredo Catalá Pereira

Wilfredo Catalá Pereira is an experienced retail and marketing professional with a strong background in brand and category management. Currently serving as Retail Experience Manager and Brand Manager at Essence Corp since October 2022, Wilfredo previously held the position of Category Manager at Surf Style Retail Management Inc. Wilfredo's experience also includes roles as Procurement Manager for Lifestyle & Beauty at ACTIUM LLC, Marketing Manager at Heinemann Americas, and multiple marketing roles at Dufry Group. Wilfredo began professional career as Assistant Buyer for Electronics at Walmart Puerto Rico. Academic qualifications include a Bachelor's degree in Business Administration with a specialization in Marketing from Universidad del Sagrado Corazón, completed in 2010.