Yossi Graff is a seasoned professional with extensive experience in revenue and business development. Currently serving as the VP of Revenue at Essence SmartCare since July 2024, Yossi leads the European and UK Sales & Business Development teams, focusing on expanding sales through the establishment of new entities and distribution channels. Previously, Yossi held the role of Senior Director of Global Business Development and Sales at Essence Group from August 2015 to July 2024, where responsibilities included creating an advanced healthcare systems ecosystem. Earlier career highlights include serving as Managing Director of the Domestic Business Unit at Creative Toys, as well as roles in sales and engineering at Creative Toys and Applied Materials. Yossi holds an MBA in Marketing and a Bachelor's in Mechanical Engineering from Tel Aviv University.