EssenceMediacom Australia
Anthony O'Callaghan is an experienced media and digital strategist currently serving as the Head of Media Solutions & Investment and Head of Marketplace at EssenceMediacom Australia since October 2020. Prior to this, Anthony held prominent roles at Lexer as Group Digital Director and Director of Customer Success, leading digital strategy for key clients such as Carlton & United and Optus. Anthony's career includes significant positions at Carat and Mindshare, focusing on data-driven marketing and experience management for brands like General Motors Holden and Origin Energy. Anthony holds a Bachelor of Business and Commerce degree from Monash University, specializing in Marketing Communication and Tourism.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.