Anthony O'Callaghan

Anthony O'Callaghan is an experienced media and digital strategist currently serving as the Head of Media Solutions & Investment and Head of Marketplace at EssenceMediacom Australia since October 2020. Prior to this, Anthony held prominent roles at Lexer as Group Digital Director and Director of Customer Success, leading digital strategy for key clients such as Carlton & United and Optus. Anthony's career includes significant positions at Carat and Mindshare, focusing on data-driven marketing and experience management for brands like General Motors Holden and Origin Energy. Anthony holds a Bachelor of Business and Commerce degree from Monash University, specializing in Marketing Communication and Tourism.