EssenceMediacom Australia
Carl Colman serves as the Managing Director at EssenceMediacom Australia since January 2023, leading a team of over 100 professionals and focusing on brand identity and partnerships through a people-first culture. Previously, Carl held the Managing Director position at MediaCom from June 2019 to January 2023 and was the Chief Client Officer at Publicis Groupe from May 2015 to May 2019, where achievements included launching the PublicisOne capability in Australia for Suncorp. Carl's expansive career also includes roles as Director of National Customer Solutions at News Corp Australia, Partner at Publicis Mojo, Managing Partner at ZenithOptimedia Melbourne, and various strategic roles at ZenithOptimedia Sydney, contributing to significant client relationships and strategic direction.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.