Michael Betts

Michael Betts is an experienced digital marketing professional currently serving as the Head of Performance at EssenceMediacom Australia since February 2023, following the formal merger of Essence and Mediacom. Prior to this role, Michael held various positions at Essence and AKQA Media, including Digital Partner, where significant mergers in the industry occurred. Michael’s career began at Switched On, progressing from Paid Media Coordinator to Paid Media Lead, and has included a brief role at Protected.co.uk as a Paid Search Executive. Michael's educational background includes multiple Mini MBAs in Marketing and Brand Management, along with a Master’s degree and Bachelor’s degree in Digital Marketing and E-Business from the University of Portsmouth.