Erica Chen

Erica Chen is the Head of Strategy, North America, at Media Futures Group, a bespoke agency solution for Google. With experience at top media companies like EssenceMediacom, UM Worldwide, OMD Worldwide, and Starcom MediaVest Group, Erica has led award-winning strategy teams and driven successful campaigns for brands like Coca-Cola, YouTube, The North Face, and Hasbro. With a master's degree in Advertising from Michigan State University and a bachelor's degree in International Economy and Trade from Beijing Normal University, Erica's career showcases their expertise in strategic planning and creative advertising solutions.