Hygeia Reyes

Hygeia Reyes is an accomplished media and marketing professional with extensive experience across various roles in prominent companies. Currently serving as Partner, Group Director at EssenceMediacom since September 2024, Hygeia previously held key positions at GroupM as Associate Media Director and at Maxus Global as Video Investment Manager. Notable earlier roles include Chief Marketing Officer at Guided Education, where responsibilities encompassed marketing strategy development and execution, as well as leadership in web and graphic design initiatives. Additionally, Hygeia has experience in international event coordination and volunteer efforts with IVHQ, focusing on educational development and fundraising. Educational credentials include dual Bachelor of Arts degrees in Economics from Barnard College and Columbia University, supplemented by coursework at UNSW.