Joe Liao

Joe Liao serves as the Manager of Insights & Analytics at Tinuiti since August 2023, focusing on notable accounts such as Reebok, Brooks Brothers, and Eddie Bauer. Prior to this role, Joe worked at EssenceMediacom as the Manager of Business Science & Analytics from March 2022 to August 2023, managing accounts including Google Cloud and Reebok. Joe also held the position of Senior Analyst, Analytics at Havas Media Group, where responsibilities included working on the Keurig Dr. Pepper account from August 2021 to March 2022. Earlier experience includes serving as a Strategist in Brand Strategy at Horizon Next, handling brands like Harry’s and Charlotte Tilbury from March 2019 to August 2021, and as a Data Operations Analyst at BlackRock from March 2018 to March 2019. Joe Liao earned a Bachelor’s Degree in Finance with a minor in Economics from Fairleigh Dickinson University between 2014 and 2018.