Marissa Hatfield is a Senior Associate Programmatic at EssenceMediacom, with experience in programmatic advertising and digital marketing. Previous roles include Programmatic Performance Manager at PureCars and Awareness Media Strategist at EducationDynamics, where responsibilities involved designing targeted marketing strategies, monitoring SEO and user engagement, and analyzing web traffic for ROI. Earlier career positions include Sales Assistant at Anthropologie and Server at Max & Erma's, showcasing strong customer service skills. Marissa holds a Bachelor's degree in Telecommunication from Penn State University, obtained in 2020.