Misha Sher

Misha Sher is the Global Head of Sport, Entertainment & Culture at EssenceMediacom, and a Non-Executive Board Director at the European Sponsorship Association (ESA). With a background in market research, consulting, and business development within the sports industry, Misha has developed successful sponsorship sales programs, authored essays on the future of advertising, and managed partnerships with global icon Pelé. Misha's expertise in sport, entertainment, and culture spans across various roles in different organizations.