Rob Frost

Rob Frost is a seasoned professional in strategic leadership, currently serving as the National Head of Strategy at EssenceMediacom since January 2023. Prior to this role, Rob held multiple senior positions at MediaCom from September 2012 to January 2023, including Managing Partner, Head of Strategy in Sydney. Rob's expertise in strategy has been recognized with numerous awards, most notably for the "Uber: Move What Matters" campaign, which garnered accolades at the Adweek Media Plan of the Year and Internationalist Awards for Innovation in Media. An alumnus of the University of Leeds, Rob graduated with a BA in Philosophy in 2010. Rob's career also includes roles at RAPP and Zenius Media & Communications Ltd, contributing to a strong foundation in media strategy and execution.