Essense of Australia
Eric Fellows, MBA, has a diverse range of work experience in digital marketing, capital markets, product marketing, and sales engineering. Eric is currently serving as the Associate Director of Digital Marketing at Essense of Australia, where they oversee digital marketing strategies. Prior to that, they held the role of Digital Marketing Manager at the same company.
Before joining Essense of Australia, Eric worked at MarketLeverage, LLC as the Network Director of Digital Strategy, where they focused on developing digital strategies. Eric also gained experience in the real estate industry as the Director of Capital Markets at PRM Realty, where they played a key role in raising over $6 million in investments.
In addition, Eric served as the Product Marketing Manager at Himalaya Financial Group, where they developed product marketing strategies and expertise in tax, financial, mortgage, and real estate planning. Eric also held the position of Branch Marketing Manager at Affordable Home Funding, where they managed branch financial objectives and developed marketing plans.
Early in their career, Eric worked as a Field Sales Engineer at FDM Corporation, where they managed product distribution channels, provided sales support, and identified new business opportunities.
Overall, Eric Fellows brings a strong background in digital marketing, capital markets, product marketing, and sales engineering to their current role at Essense of Australia.
Eric Fellows, MBA, holds a Master of Business Administration (MBA) degree in Accounting and Finance from Keller Graduate School of Management of DeVry University, which they completed from 2003 to 2005. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in Applied Psychology and Anthropology from The University of Kansas between 1990 and 1995.
In addition to their formal education, Eric Fellows has acquired several certifications. Eric obtained the Certified Analytics and Data Specialist certification from DigitalMarketer in June 2021. In March 2020, they earned the Digital Marketing Strategist certification, also from DigitalMarketer. Moreover, in January 2020, they acquired the Advanced Google Analytics certification from Google, as well as certifications in Exploring and Preparing your Data with BigQuery, Google Ads - Measurement, Google Ads - Search, and Google Analytics for Power Users. Furthermore, they hold a Technical SEO Certificate from Semrush, which they obtained in February 2021. It is worth noting that they have also completed the Fundamentals of Digital Marketing Certification from Google Digital Garage, but the specific month and year of completion were not provided.
Essense of Australia
Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns for independent bridal retailers throughout the world under labels Stella York, Essense of Australia and Martina Liana, as well as private label collection Oxford Street and bridesmaid label Sorella Vita. The Essense journey began more than 20 years ago as a shared adventure that took place when Wayne and Martine Harris met - thus establishing the love affair with bridal that would go on to build the worldwide industry leader that is Essense of Australia. The union between Wayne’s talent for business and Martine’s experience in bridal design - brought together by their personal love story - has since fused two passions which changed the way our industry approaches and values the relationship between designers, retailers and brides. Innovative design combined with a passion for creating an exceptional experience has propelled Essense of Australia forward as a world-renowned company, allowing its international team to flourish in an environment that encourages living one’s best professional and personal life. Now employing more than 250 partners worldwide, the Essense team is truly valued as the heart of its growing success as a global company. The company’s Lenexa, Kansas office serves as northern hemisphere headquarters and showroom while its office in Perth, WA, Australia serves as the southern hemisphere headquarters and showroom. Additional offices located in the UK, Switzerland, the Netherlands, and Canada help complete the Essense global footprint. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide including the US, Canada, UK, Australia, New Zealand and throughout Europe. For more information about Essense of Australia and available positions, please visit www.essensedesigns.com/careers.