Jaap van der Heijden

Jaap van der Heijden has a diverse work experience in the field of brand management, advertising, and social media. Jaap is currently the Brand Campaign Lead at Essent, where they oversee multi-channel brand campaigns and provides strategic direction to senior leadership. Prior to that, they worked as the Global Brand & Campaign Manager at Inner Circle and as the Brand Campaign Manager and Advertising & Social Media Manager at Barclays. Jaap also has experience working at MediaCom, Social Embassy, Isobar, O2 Communicatie, ASEGA Media & Communication, Boost, and Southeast Asia in various roles related to social media management, account executive, shopper activation, and promotion. Overall, Jaap has an extensive background in driving brand consideration and preference through creative campaigns and managing agency and supplier relationships.

Jaap van der Heijden has a Master of Arts (MA) degree in Business Communication & Digital Media from Tilburg University, which they obtained from 2012 to 2013. Prior to that, they obtained a Bachelor of Arts (BA) degree in the same field of study from Tilburg University from 2008 to 2012. In 2021, Jaap attended Hyper Island to enhance their leadership skills with a focus on leading teams. Additionally, they have obtained certifications in Integrated Planning and Strategic Thinking from APG. Jaap has also completed training programs such as Coosto Deep Dive Training, Facebook Blueprint, and Mailplus Marcom Training.