ESSENTIAL PARFUMS
Karine Torrent is an accomplished marketing and communications professional with significant experience in the fragrance and beauty industry. As the Directrice Marketing & Communication at Essential Parfums, Karine brings expertise in brand development and strategic marketing. Karine is also the Founder, CEO, and Creative Director of Floratopia Paris, a natural fragrance house focusing on purposeful products. Additionally, Karine works as a freelance Brand & Product Marketing Consultant, specializing in RSE-driven projects. Previous roles include serving as the International Brand Director for Atkinsons 1799 at Perfume Holding and Senior International Product Manager for Valentino Parfums at Antonio Puig.
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ESSENTIAL PARFUMS
At Essential Parfums, we grew from a simple approach: giving perfumers carte blanche to create, with no constraints or limits. We partner with the best master and senior perfumers in the world, carefully sourcing the finest sustainable ingredients whenever possible, to be transformed into olfactory masterpieces. The result is a place to buy uniquely luxurious scents at an accessible price — all wrapped in eco-friendly packaging. We created this brand to share a true passion for the art of scent — therefore, our priority will always be the fragrance itself, rather than the trappings that surround it (like fancy bottles, advertising costs, and licensing fees that tend to muddle the essence of perfumery). As for the ingredients themselves, the costliness and complexity of working with naturals makes them a far rarer find in the fragrance world, but we know that they are well worth the effort to produce perfumes that do justice to each note within. Simplicity is the ultimate sophistication, which is why we focus on a precious handful of natural ingredients over a cacophony of synthetics. A signature scent should speak for itself.