Viviana Bo

Viviana Bo is a seasoned marketing professional with a strong background in digital marketing and social media management. Currently serving as Global Optical Social Brand Lead at EssilorLuxottica since November 2020, Viviana previously worked as Global Social Media Specialist at Moleskine, where responsibilities included developing communication strategies, managing campaigns, and analyzing digital performance across various social platforms. Prior experience includes roles as Digital Marketing Strategist at IBM iX, where involvement in international projects occurred, and as Assistant Marketing Manager at L'Oréal, focusing on marketing investments and campaigns. Additional experience includes project management at Maneat and an internship at TurboCare. Viviana holds a Master's degree in Economics and Management from Università degli Studi di Torino and a Bachelor's degree in International Management from the same institution, along with educational experience at the University of Tübingen.