Benedicte Boerio

Benedicte Boerio serves as the Sales, eCommerce & Digital Director for Consumer Goods at Essity since March 2021, where responsibilities include driving value creation through digital and e-commerce strategies across five product categories, coordinating commercial plans, and successfully launching a direct-to-consumer initiative in the Washable Underwear segment across six European countries. Prior to Essity, Boerio held various leadership positions at BIC from 2000 to 2021, culminating as Global Head of eCommerce, where oversight included shaping eCommerce strategies, developing digital playbooks, and managing global customer partnerships. Earlier experience encompasses senior marketing and brand management roles at Reckitt, Müller, and Colgate-Palmolive, supported by a robust educational background in Business Management and Advanced Digital Marketing from esteemed institutions. Current studies at Oreegami Academy focus on advanced digital marketing techniques.