Carlos Velez

Carlos Velez is a Business Unit Director with over 10 years of international experience in senior management within the consumer goods industry. They have a strong focus on business development, industrial management, and project leadership, successfully driving turnarounds and startups in competitive environments. Carlos held various leadership roles, including Marketing Director at Essity and Country Managing Director at Grupo Familia, responsible for significant revenue streams and operational improvements. They hold an MBA, a specialization in International Business, and a degree in Mechanical Engineering from prestigious institutions, including Universidad EAFIT and IAE Business School.