Florence Debein Reyes

Florence Debein Reyes is an experienced Key Account Manager currently working at Essity since August 2018, focusing on digital e-commerce and omnichannel strategies for office supplies. Responsibilities include managing client P&L, implementing sales plans, and leading marketing initiatives across various channels. Prior experience at Essity dates back to 2000, with roles in B2B sales for specialist hygiene and office supplies. Earlier career includes account management at SCA and sector management at Elle et Vire. Florence Debein Reyes holds a DUT in Marketing Techniques, training in SPIN selling, complex negotiation, digital skills, and strategic project management, along with a diploma from the Key Account Academy.