Florencia Quesada

Florencia Quesada is a digital marketing and eCommerce professional with over 15 years of experience in strategic planning and digital marketing for both B2C and B2B brands. They currently serve as the Digital Marketing & E-business lead for Central America at Essity, where they develop comprehensive marketing strategies and manage budgets. Previously, Florencia held various roles, including Project Manager at lawepa and Account Director at Interaction. They hold a degree in Public Relations and Advertising from UAM and specialized in e-commerce at Aden Business School.