Gretchen Sorce

Gretchen Sorce currently serves as the DTC Channel Marketing Manager for Consumer Goods NA at Essity, beginning in August 2024. Prior to this role, Gretchen was the DTC Marketing Manager at Revel Nail from April 2017 to August 2024, where leadership was demonstrated in multi-channel global DTC initiatives, including a successful affiliate program that achieved a 73% lower CPA. Previous positions at Revel Nail included Digital Marketing Manager and Digital Marketing Lead, where efforts in Paid Social Marketing, SMS Marketing, and mobile app initiatives led to a 13% increase in overall revenue and the execution of comprehensive digital marketing strategies. Gretchen earned a Bachelor's degree in Classical Archaeology & Ancient History from Franklin & Marshall College between 1994 and 1998.