Jaqueline Ferreira

Jaqueline Ferreira has extensive experience in trade marketing, currently serving as Coordenadora de Trade Marketing at Essity since March 2020. In this role, Jaqueline implements sell-in and sell-out strategies across pharmaceutical and retail channels for categories such as compression socks, dressings, and orthoses. Jaqueline's responsibilities include developing ideal product mixes, managing promotional calendars, creating merchandising materials, training sales teams, and conducting strategic analyses. Prior experience includes similar roles at GSK, Novartis, Opaque Parfums & Cosmètiques, and Bauducco, where Jaqueline honed skills in planning, creating merchandising materials, and executing trade marketing strategies. Jaqueline holds a Bachelor's degree in Communication, specializing in Advertising and Marketing from Universidade São Judas Tadeu.