Luciana de Azevedo Lara

Luciana de Azevedo Lara currently serves as Senior Manager Global Brand Comms Fem Care at Essity, where a focus on developing global marketing strategies and award-winning campaigns has driven growth across six regional brands in over 40 countries. Noteworthy campaigns include #wombstories and #painstories, which have garnered prestigious recognitions like Cannes Lions and British Arrows for their impactful representation of women's health issues. Previously, Luciana held various roles at adidas, advancing from Intern to Senior Manager of Global Brand Comms, where responsibilities included executing globally acclaimed marketing strategies and collaborating with high-profile brand ambassadors. Earlier career experience includes project management and marketing roles at Integration Consulting and Kuehne + Nagel. Luciana holds a Master's Degree in International Marketing from Technische Hochschule Nürnberg Georg Simon Ohm and a Bachelor's degree in Business Administration from USP - Universidade de São Paulo.