Mira Shah

Mira Shah has extensive experience in consumer analytics and category management, currently serving as the Global Growth Planning & Consumer Analytics Lead at Essity since February 2010. Mira has held various leadership roles within Essity, including Category Management and Shopper Insight Team Leader for Personal Care and Category and Shopper Insight Leader. Prior to Essity, Mira worked at Kantar (TNS) as a Client Manager and at IRI as an Account Manager. Earlier career experience includes serving as an Assistant NAM at Coty UK. Mira holds a Bachelor's degree with honors in Business IT from Kingston University and has completed a program at the Ehrenberg-Bass Institute on brand growth for executives in April 2025.