Shiva Rasoulian

Shiva Rasoulian is a seasoned professional with extensive experience in digital analytics and performance marketing. Currently serving as the Global Data & Web Analytics Manager at Essity since June 2020, Shiva leads the development of measurement frameworks, standardizes website tracking implementations across consumer goods' websites in Google Analytics, and manages digital performance dashboards in PowerBI and Data Studio. Prior experience includes roles as a Consultant Digital Analytics at FELD M and an International Performance Marketing Intern at Emma – The Sleep Company. Shiva's educational background includes a Master of Science in Business Administration and Management from EBS Universität für Wirtschaft und Recht, complemented by a Bachelor's Degree in Business Administration and Management from the University of Tehran.