Traci Baxter

Traci Baxter is an experienced Media & Digital Marketing Manager at Essity, leading the development and execution of media and digital marketing campaigns for the Consumer Goods Business Unit across UKI and MEA since September 2006. With a strong background in brand management from previous roles at AkzoNobel and Turtle Wax, Traci has effectively collaborated with various brands, including Bodyform, TENA, Plenty, and Cushelle, driving brand growth and enhancing marketing strategies. Traci's career began in marketing at Glasdon UK Limited, and educational credentials include a BA Hons in Marketing from the University of Central Lancashire.