Luciana Vecchiarelli

Luciana Vecchiarelli is a seasoned marketing professional with a strong background in digital strategy and brand management. Currently serving as Global E-Clinic Manager at Establishment Labs, Luciana previously held the position of Global Brand Digital Manager at Starcom, overseeing global media strategies for PUIG. Prior experience includes roles as European Marketing Specialist at Tech Data, where Luciana executed campaigns with Microsoft, and Consumer Marketing Operations Specialist at Lenovo, focusing on budget management. Luciana also contributed to demand generation marketing at Microsoft as both Marketing Communications & Digital Project Manager and Account Assistant. Luciana holds a Master's degree in Marketing from ESIC Business & Marketing School and a degree in Communication Sciences from the University of Buenos Aires.