Melanie Frutig

Melanie Frutig is a seasoned marketing professional with extensive experience in digital commerce and marketing strategies. Currently serving as Chief Marketing Officer at The Estée Lauder Companies Inc. since March 2017, Melanie leads marketing initiatives for nine Estée Lauder brands in Brazil, emphasizing performance and digital marketing. Prior to this role, Melanie held the position of Head of Ecommerce and Marketplace at Electrolux Group, overseeing B2C sales channels and driving e-commerce project leadership. Previous experience includes supervising New Business Development at Sodexo and facilitating bilateral trade at SWISSCAM. Melanie's academic credentials include postgraduate degrees in Marketing and Digital from Kellogg Executive Education, Business Administration from Fundação Dom Cabral, and Administration with a focus on marketing and finance from FGV.