Tiyana Grulovic is an accomplished marketing and creative professional with extensive experience in the beauty industry. Currently serving as Executive Director of Global Campaign Creative and Executive Director of Content Creation for Smashbox and Glamglow at The Estée Lauder Companies Inc., Tiyana has also worked as a Content Director and Strategist in freelance marketing. Previous roles include Social Media Director at SEED Beauty, Director of Content at Urban Decay Cosmetics, and Editorial Director at Nasty Gal, showcasing a diverse skill set in content creation and strategic marketing.
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