Fernanda Ascencio is a seasoned e-commerce executive currently serving as the Director of Customer Success and Customer Experience at Estoca, where they lead strategic initiatives to enhance customer satisfaction and operational efficiency. With a robust background in digital strategies, channel expansion, and high-performance team leadership across B2C, B2B, D2C, and marketplace models, they have delivered consistent value in large retail and technology operations. Fernanda previously held significant roles at companies including Grupo Casas Bahia and B2W Digital, focusing on marketplace operations, supply chain management, and integrating technology with customer engagement. They hold various degrees, including an MBA in Retail Business from FIA Business School and ongoing specialization in Supply Chain and Integrated Logistics from the University of São Paulo.
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