Christoph J.S. Vandewiele is a seasoned marketing strategist and communications expert, currently serving as the Senior Strategy Director MarCom at Colruyt Group since January 2022, where responsibilities include overseeing branding and communication efforts for various internal and external projects. In addition, Christoph holds roles as a Transmedia & Multi-Platform Innovation Advisor at Think Tank Experts and as an Ad Interim Lecturer at KU Leuven. With over a decade of experience in private consulting through Private Consulting Vandewiele bvba, Christoph has helped numerous companies enhance their business strategies. Previous roles include researcher and innovation consultant at Thomas More, strategic planner at TBWA, and freelance marketing consultant for firms like Darwin BBDO and These Days Y&R. Christoph's educational background includes advanced degrees in Communication and Media Studies, Professional Communication, and a Bachelor of Business Administration.