Alexandra Garcia

Alexandra Garcia is an accomplished professional with extensive experience in eCommerce and retail management. Currently serving as Commercial Director at Etaily since May 2022, Alexandra oversees strategy, negotiations, and P&L management for FMCG clients. Prior to this role, Alexandra was Head of Ecommerce at Mondelēz International, where strategic planning and operationalization across various online channels were key responsibilities. Alexandra's tenure at L'Oréal spanned from July 2015 to September 2021, progressing from Key Account Manager to Senior Manager Ecommerce, demonstrating leadership in both social commerce and eCommerce initiatives. Notable achievements include winning awards at the Lazada and Watsons Health, Wellness & Beauty Awards. Alexandra holds a degree in AB Management Economics from Ateneo de Manila University (2011-2015).