Evan Rice

Evan Rice serves as the CEO of Etana Energy since January 2024, focusing on enabling businesses in South Africa to decarbonize their electricity supply and supporting independent power producers in developing renewable energy capacity. In addition, Rice is involved in business development at H1 Holdings (Pty) Ltd and acts as an advisor to Plentify, providing insights on energy markets and international expansion. Previously, Rice held the role of Managing Director at Locaso, delivering advisory and consulting services for the clean energy transition. Rice's extensive background includes leadership positions at Tesla, where responsibilities spanned EMEA energy products and business development in Sub-Saharan Africa, as well as experience with organizations such as the International Cleantech Network, GreenCape, and McKinsey & Company. Rice holds a BCom Honours in Advanced Management Studies and a BCom in Law from the University of the Witwatersrand.

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Etana Energy

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Etana Energy is a South African majority black-controlled clean electricity trader that supplies electricity generated by renewable energy projects to business customers in South Africa. Under its NERSA-issued electricity trading license, Etana buys electricity generated by Independent Power Producers (IPPs) and prosumers and sells this to customers connected to Eskom’s grid, and where wheeling arrangements have been put in place, the municipal distribution network. This currently includes Nelson Mandela Bay Metro and the City of Cape Town. Etana’s customers benefit from certified low-carbon electricity at prices competitive with Eskom or municipal tariffs, forward price certainty, flexible contract terms and durations, and qualifying B-BEEE expenditure. IPPs get a bankable long-term power purchase agreement (PPA) with Etana, which assumes and manages the allocation and settling of electricity bills with customers and Network Operators, and the customer credit risk in its customer pool. Etana’s shareholders are H1 Holdings and Chariot Transitional Power. They bring a wealth of relevant experience from the renewable energy and electricity trading industries. Etana has offices in Cape Town, Gqeberha and Johannesburg.


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