Cristina Farrerons Molina

Cristina Farrerons Molina is a seasoned marketing and product management professional with extensive experience in B2B marketing, product lifecycle management, and strategic planning. Currently serving as a B2B Marketing Project Manager at Ethnicraft since September 2020, Cristina has previously held key positions at Hyundai Belgium, Hilti Belux, and Sony, managing diverse product lines and leading cross-project management initiatives across Europe. Educational qualifications include a Master in Global Management from the University of Antwerp Management School and a background in International Business and Marketing from ESCI-UPC, complemented by exchange programs at renowned institutions. Cristina's career commenced with roles at La Caixa and BASF, showcasing a strong foundation in client administration and procurement.