Anita Vignes

Anita Vignes currently holds the position of SVP, Corporate Strategy, Insights & Innovation at Etika Group of Companies since August 2019. Prior to this role, Anita worked as Director, Insights & Strategies at Fraser and Neave Limited from April 2019 to June 2019. With a background in research and new product development, Anita has also served as Senior Manager in the Research and NPD division at F&N from 2001 to 2012. Before that, Anita worked as a Research Manager in South East Asia at Kellogg Company from 1998 to 2000 and as a Marketing Services Manager at DiGi Telecommunications from 1996 to 1998. From October 2012 to December 2015, Anita held the position of Head of Consumer Learning & Market Insights at F&N Services (F&B) Sdn Bhd, where Anita eventually became AGM, Consumer & Market Insights.