Samantha Surin

Samantha Surin is an accomplished marketing and sales professional with extensive experience in the entertainment and retail sectors. Currently serving as a Key Account Manager at Etika Group of Companies since February 2024, Samantha has previously held significant positions, including Head of Marketing & Sales at MBO Cinemas, A&P CRM and Admin Lead at 7-Eleven Malaysia, and General Manager at Wy & Partners, where notable contributions included managing diverse brand portfolios. Past roles also include Senior Marketing Manager at Cinema Online Malaysia and Marketing Manager at TGV Pictures, where Samantha successfully developed marketing strategies and drove brand growth. With a Bachelor's degree in Commerce focused on Marketing from KDU University College, Samantha has consistently demonstrated a strong ability to manage sales activities, secure sponsorships, and drive business results across various companies in the industry.