Rasha Degheidy

Rasha Degheidy is an experienced professional in the ICT and telecommunications sectors, currently serving as the ICT Enterprise Solutions Senior Manager at Etisalat Egypt since July 2023. Prior experience includes roles at Vodafone from November 2020 to July 2023, where responsibilities encompassed managing the Vhub digital solutions Marketplace and creating customer-centric digital experiences. At IST Networks from March 2018 to July 2023, Rasha held positions such as Product Portfolio Manager, Business Development Manager, and Senior Product Manager, leading product development and market strategy efforts across various sectors. Rasha’s tenure at TA Telecom spanned from July 2007 to March 2018, where achievements included significant revenue growth, successful app launches, and development of new services.