Ruchdi Aragi is an experienced marketing professional currently serving as a Senior Campaign Manager at Etisalat since March 2020, leading communication initiatives for the Blue Collar and Single Professional Segments as well as managing non-etisalat portfolios. Prior to this role, Ruchdi worked at DDB as a Group Account Director, where a notable achievement included launching the voting campaign for UAE’s National Brand Identity, garnering over 10 million votes. Ruchdi’s career includes diverse roles in project and account management across various agencies, with key achievements including multiple silver Effie awards for campaigns with Lipton and Clorox. Ruchdi began the professional journey as a Junior Communication Executive at Leo Burnett and holds a Bachelor of Science in Design Management from the American University of Sharjah.