Sufi Assem Soliman is an accomplished professional with extensive experience in the telecommunications sector, currently serving as Senior Manager of Product Automation & Frameworks at Etisalat since February 2009. In this role, Sufi oversees the technical management of engineers and designers, focusing on digital transformation and smart business process automation. Previous positions at Etisalat include Senior Manager of CRM & Analytics Solutions, and Senior Manager of CVM & Channels, where Sufi delivered innovative automated solutions and managed the delivery of signaling and digital channels. Earlier experience includes a role at ASSET Technology Group as a Software Development Engineer specializing in Java programming. Sufi holds an MBA from Edinburgh Business School and a Bachelor's degree in Computer and System Engineering from Ain Shams University.