Shad Alter

Shad Alter is an accomplished professional with extensive experience in programmatic advertising and media strategy, currently serving as the Head of Programmatic Advertising Strategy at ETORO (UK) LIMITED since July 2023, and previously in the same role at eToro since June 2016. Shad has successfully built and led media buying teams across mobile and web platforms, advancing expertise in user acquisition and strategic partnerships at various companies, including ironSource and Supersonic. Educational credentials include an MBA from Edinburgh Business School and a Bachelor's degree in Commerce from the University of South Africa, supplemented by a certificate in Internet Marketing. Shad's diverse skill set encompasses programmatic buying, performance analysis, and campaign management, establishing a strong foundation in the dynamic Fintech industry.