Sophie Boerema is an experienced marketing professional currently serving as Lead Folder en Instore Marketing at Etos since January 2022, previously holding the role of Specialist Instore Marketing. Prior to this, Sophie worked at Albert Heijn from March 2019 to January 2022 as a Project Manager, focusing on instore and local marketing strategies for new and renovated stores. Sophie's earlier roles include Research Consultant at Search & Change, an intern with Beiersdorf in Marketing for NIVEA, and Associate Consultant at Career Openers. Notably, Sophie was involved with the Board of the Introduction Days at Vrije Universiteit Amsterdam, where responsibilities included organizing activities and managing social media communication. Sophie's educational background includes a Master's degree in Marketing and Communication from Vrije Universiteit Amsterdam, complemented by a Bachelor's degree in Communication Science from the same institution.
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