Betty Bâ is a seasoned professional specializing in digital inclusion and communication, currently serving as a national consultant at Oua Company SAS since October 2018, where responsibilities include developing digitalization strategies for organizations. As the founder and director of a digital consulting firm, Betty Bâ also leads the French-speaking Africa community for eTradeforWomen, a UN initiative, since 2023. Previous roles encompass project manager for the national e-commerce platform at Boutik221, trainer in management and communication at Beautiful Soul, and deputy director at YEMC. Betty Bâ holds a Master in Political Science and a license in Graphic Communication from the University of Geneva, alongside ongoing studies in management information systems and Java programming at IFAGE.