Heba Abou El Eid is the Founder, Owner, and CEO of The Mommy Club Egypt Co., established in May 2015 as Egypt's first all-inclusive support community for mothers. The initiative began as a WhatsApp group and has evolved to include a discount card for mothers since July 2015. Heba also serves as the MENA Community Leader for eTradeforWomen since February 2023. Prior to these roles, Heba worked as a freelance photographer from 2008 to 2013 and served as an IGCSE English teacher assistant for over 125 students. Additional experience includes positions at Guru Photohouse as a photo editor and photographer, and co-founding Inara Studio, a photography agency. Heba holds a Bachelor of Science in Alsun-Languages from Ain Shams University attained in 2012.